Since our first project #LeedsByExample, we’ve approached our recycling on-the-go campaigns in a collaborative approach bringing together funders, the waste industry and local organisations. These partners amplify key messages and were invaluable to input expertise and host the different interventions throughout the trials to help produce the guidance for this website.

Even if you are planning something smaller in scale or budget than a city-wide campaign, start engaging with local stakeholders during your planning phase to help develop your campaign plan and for getting the word out there to drive awareness and ensure your campaign will be a success. 

A short check-list of who you might want to engage and collaborate with:

• Local shops and businesses – is there a BID (business improvement district) who you can engage with to share key campaign messages or offer to promote the campaign with printable assets? Could they support with events or start collecting waste in their store or office too?

• Local ‘green’, ‘Friends of…’ or community groups – all key campaign amplifiers.

• Charities – are there any influential environmental charities who can help to deliver events or certain aspects of the campaign?

• Your waste team – someone’s got to collect the waste!

• Local councillors and other influential individuals – they will know your community well and understand who else to engage with. 

You’ll find more about how to make it easy for groups to share your key messages in the ‘How to communicate your campaign’ section.