Getting creative
Do you often chat about litter at parties? Well, if you’re reading this, the answer might be yes, for once. However, for most people, it’s not normally top of the list when it comes to small talk.
In a world with ever-increasing competition for our attention from our smartphones, on-street advertising, street vendors and traffic… getting your message across is increasingly difficult.
Adding some playfulness and creativity to your campaign can be the secret sauce to boosting engagement and to encouraging more people think about, but most importantly, take action on litter.
Lacking inspiration? Use our replicable campaigns.
Want to go our own way? Get (b)inspired with these creative ideas:
Make your bin less boring - we’ve tried bubble blowing bins, disco bins, glow-in-the-dark bins and voting bins. The Ballot Bin, which started as a trial on a street in London, is now a product that’s sold over 5000 units. Check out the Hubbub bincyclopedia for more…
Consider a stunt or installation - a short term stunt can help create both on-the-ground engagement as well as a great press hook for a campaign. Plastic Butts is great example and is one of our replicable campaigns.
Go interactive - a quiz for social media, a partnership with the app Litter Lotto, a litter pick with a twist
Read more in our case studies on Plastic Butts, Pick Your Side and Love Your Forest for campaigns.
