Belfast #CircleCity

A sarnie between meetings, a mid-afternoon pick-me-up to help get you through to the end of the day or chilled picnic with the friends in the park; a nation on-the-go means we get through billions of plastic bottles and cans. Most of us recycle drink packaging at home, but only 4 in 10 of us recycle on the go.

Belfast #CircleCity makes it easier than ever for locals and visitors to this historic city to recycle whilst out and about, with bright, colourful bins, designed with behaviour change principles in mind.

A tried and tested approach

We will be working with Belfast City Council to tackle waste on high streets and parks across Belfast. This will be our twelfth #InTheLoop recycling-on-the-go campaign and we will be applying our tried and tested approach to on-street recycling, based on behavioural insights.

Belfast #CircleCity will be:

Top tips:

• Remember your reusables – the easiest way to reduce waste is to not create it in the first place.

• You can take stuff home to recycle too! If you have recyclable waste that doesn't belong in the Circle City bins (e.g. newspapers or food waste), why not take these home and recycle them there.

Want to get involved?

• Shout about it: The best thing you can do is spread the word on your channels using the #BelfastCircleCity hashtag. You can read more about the campaign in our comms guide.

• Check and double-check: Wherever you are, check local recycling rules to make sure you're getting it right. Wishful recycling (putting items in the recycling bin that you hope are recyclable or think should be) can mean the whole bag goes to waste! If in doubt, keep it out! Find out more about recycling in Belfast on the main council page.

• Reduce, reuse, recycle: Where possible, use reusable water bottles and coffee cups to reduce the amount of materials you use. Remember: reduce, reuse, then recycle.

Belfast #CircleCity is a partnership between Hubbub and Belfast City Council, made possible with funding from the Coca-Cola Foundation